Audience Development Manager

Foxnews.com | New York, NY

 
 
Fox News Digital is seeking an Audience Development Manager to focus on audience growth strategy and website analytics. You will work closely with key internal clients including editorial, product, ad sales and development teams to optimize and enhance web traffic and engagement on all Fox News Digital properties.  
Responsibilities:
  • Measure, report and analyze key performance indicators across all Fox News Digital properties
  • Provide regular analytics support and best practices to key internal stakeholders including Editorial, Strategy and Ad Sales teams
  • Manage and maintain core analytics tools and optimize their use throughout the organization
  • Source and cultivate new and existing digital partnerships across the news media industry
  • Provide site tagging requirements for new site content/functionality and work with internal development resources to validate that tags are accurately collecting all necessary data for analysis
  • Identify site-wide performance trends and provide recommendations based on data analysis
  • Partner with product team to analyze user impact of product launches
  • Educate internal teams and promote best practices and new industry trends and opportunities
 
Requirements:
  • Proficient with Omniture SiteCataylst, comScore and Nielsen
  • 4-5 years experience with audience development strategy and web analytics tools
  • Strong analytics skills, with the ability to make recommendations based on data
  • Experience working with editorial teams is strongly preferred
  • Strong PowerPoint and Excel skills
  • Bachelors degree required

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