Marketing Coordinator (PPC)

Marketing | Vancouver, BC, Canada

The Marketing Coordinator (PPC) will play an integral role in the marketing team specifically for our pay-per-click search campaigns, assisting in areas of campaign research, planning, execution and analysis.  The Marketing Coordinator is given tasks related to all aspects of paid search marketing.  You will create pay-per-click campaigns, generate reports, evaluate and analyze results, assist the PPC Specialist with optimizations, and give recommendations on how to improve current marketing strategies.  The incumbent will have both an entrepreneurial spirit and a critical-thinking/decision making process that is data-centric. 

Responsibilities: 

  • Perform research on target audiences, competitive landscape and relevant keywords as they relate to search, using various tools such as the Google Keyword Tool to identify industry search behaviors, PPC, organic traffic comparison and paid search spend
  • Develop strategic PPC campaigns based on research and insights; by implementing keywords, ad groups, ad copy and landing page URLs into campaign management interfaces
  • Organize keywords into focused ad groups and determining appropriate keyword match types and bidding strategies
  • Select appropriate search placements and tactics, including but not limited to search and content networks, remarketing, site links, rich ads
  • Launch, monitor, evaluate and optimize paid search campaigns
  • Work collaboratively with marketing team to provide input (from a search perspective) into demand generation plans that will assist in achieving demand generation goals and objectives
  • Work collaboratively with the Analytics team to: identify key performance metrics and develop campaign projections, ensure paid search campaigns are achieving campaign goals and meeting targets, interpret campaign results to develop actionable insights
  • Work collaboratively with Merchandizing and Category Management teams to ensure use of relevant keyword data for search
  • Assist PPC Specialist to further refine PPC best practices and procedures
  • Develop interim and post-campaign results reports, highlighting campaign performance in a compelling formant
  • Analyze existing paid search strategies, and providing actionable insights and recommendations for improvement

Expected Outcomes:

  • Creation/Structuring of 15 campaigns for new product sub-categories
  • Improvement in CTR by 10% and CPC by -15%
  • Total ownership/management of at least one large sub-category and increasing sub-category revenue by 400%  

Desired Skills & Experience:

  • 2-3 years’ experience developing, managing and reporting on successful online marketing campaigns focusing on SEM
  • Knowledge of and/or experience working with online analytics platform(s), e.g., Google Analytics, Adobe Creative
  • Strong entrepreneurial spirit
  • High levels of integrity and a commitment to do what you say you are going to do
  • Desire to learn and continuously improve
  • High attention to detail
  • Ability to learn quickly and adapt to new challenges
  • Effective written and oral communication skills
  • A self-starter and independent worker with high level of self-motivation     
  • A degree or diploma in marketing, communications or business, would be considered an asset