LinkedIn Careers


Product Marketing Manager, LinkedIn Premium - Retention

Marketing | Mountain View, CA, United States

The Product Marketing Manager is responsible for driving engagement, lifecycle, and retention of LinkedIn’s Premium subscriptions customer base. The LinkedIn Premium Subscription business has generated over $250M revenues over the last 4 quarters. The Product Marketing Manager creates actionable insights from our core audience segments and develops marketing programs and business initiatives to increase customer lifetime value. The role will span from generating customer insights, developing core brand narratives, designing and executing campaigns to engage, upsell, and re-acquire customers, influencing product roadmap, and delivering against financial goals.
This position sits in the Consumer Marketing team that is responsible for driving reach and engagement with LinkedIn’s member audience of 270M+. The ideal candidate will be a data-driven marketer who is passionate about delivering business performance, thrives in a fast-paced, high-performance organization, and excels in both inbound and outbound product marketing.
  • Develop and execute product marketing programs to engage and retain LinkedIn Premium customer base (e.g., marketing campaigns, on/off-site customer experience design, optimizing and scaling existing initiatives)
  • Develop, execute and measure tests leveraging various channels, messaging, segmentation, targeting, and promotions
  • Measure and evaluate ongoing financial performance of the business, identify risks and opportunities, and take pertinent actions to meet or exceed set targets
  • Define, develop, and successfully launch (i.e., go-to-market) new features and products that serve our core audiences
  • Drive audience and data insights to inform product and marketing roadmap
  • 4+ years of experience in online marketing with emphasis of driving business performance
  • Proven results in contributing revenue growth in online B2C businesses
  • Experience in full suite of customer lifecycle management (i.e., awareness – acquisition – engagement – retention – winback)
  • Expertise in data-driven marketing and customer segmentation; ability to analyze complex data sets is required
  • Experience across a spectrum of qualitative and quantitative research
  • Undergraduate degree with quantitative background (Economics, Engineering, etc.), MBA a plus
  • Expertise in Internet industry, SaaS business model a plus
  • Prior experience with top management consulting firms with a Marketing functional expertise a plus
Success Factors:
  • Ability to operate independently in a fast-pace, high performing organization
  • Ability to collaborate on, influence, and lead cross-functional priorities
  • Ability to learn quickly both technical and non-technical skills to efficiently execute on business initiatives