Havas Media
Programmatic Engagement Manager
Programmatic Buying | Chicago, United States


Purpose of the role
  • The Programmatic Manager is a critical hire who will be the main interface for the Affiperf trading team with the front office HM team.
  • The role will be responsible for growing programmatic billings, educating the HM teams on programmatic and guiding the HM teams and clients on buying strategy and programmatic recommendations
Principal Responsibilities:
Engagement with HM account teams, consisting of:
  • Educating teams (both MO and FO) and communicating the benefits of programmatic buying.
  • First point of contact in resolving Activation team and client queries.
  • Supporting the Affiperf team in day to day client queries and requests.
  • High level engagement with FO AD’s and Digital Directors.
  • Responsible for output on response to briefs from Affiperf.
  • Escalating performance concerns and account problem to the Head of Affiperf if unable to resolve.
  • Assisting the Buying & Activations team and FO with translating media KPIs into platform KPIs.
  • The delivery and presentation of consistently high quality campaign reporting and insights.
Growing spend through Affiperf:
  • Promoting programmatic buying and its capabilities throughout HM.
  • Growing share of plan across all clients.
  • Developing new business opportunities within HM. 
  • Working with the GADs, B&A team and Affiperf to control share of plan and develop Private Market Place requests and prioritize technical and platform developments. 
Delivering and driving process to support Affiperf:
  • Ensuring that timely and accurate briefing forms are submitted with clear platform KPIs.
  • Ensuring timely delivery of 3PAS tags trafficked according to Affiperf specs.
  • Ensuring timely and accurate delivery of 3PAS reports.
  • Ensuring performance updates are delivered into Affiperf traders.
Training and management of Junior Programmatic Team Members:
  • Training junior team members to respond to standard client queries.
  • Training junior team members on sales strategies for new business and growing spend.
  • Training junior team members to create response to briefed with platform KPIs.
  • Responsibility for output of junior team members and ensuring they are delving into traders in a timely and accurate manor.
 
Skill Requirements:
  • At least three years’ experience in a Media Agency, working directly with clients on digital display.
  • Excellent understanding of DSP’s, programmatic platforms and how automation can be applied to media buying.
  • A proven track record of growing spend on client accounts in display media.
  • Demonstrable history of managing multiple stakeholders and inputs.
  • Through knowledge of ad-server technology with a focus on Google DFA.
  • Ideally, trading experience in a DSP preferable, experience with MediaMath T1 or AppNexus Console is a significant benefit.
  • Process driven and organised.
  • Numerate and analytical.
  • A good understanding of other digital media channels.
  • Trading and commercial experience.
 
 
 



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