Programmatic Engagement Manager
Programmatic Buying | Chicago, United States
Purpose of the role
The Programmatic Manager is a critical hire who will be the main interface for the Affiperf trading team with the front office HM team.
The role will be responsible for growing programmatic billings, educating the HM teams on programmatic and guiding the HM teams and clients on buying strategy and programmatic recommendations
Engagement with HM account teams, consisting of:
Educating teams (both MO and FO) and communicating the benefits of programmatic buying.
First point of contact in resolving Activation team and client queries.
Supporting the Affiperf team in day to day client queries and requests.
High level engagement with FO AD’s and Digital Directors.
Responsible for output on response to briefs from Affiperf.
Escalating performance concerns and account problem to the Head of Affiperf if unable to resolve.
Assisting the Buying & Activations team and FO with translating media KPIs into platform KPIs.
The delivery and presentation of consistently high quality campaign reporting and insights.
Growing spend through Affiperf:
Promoting programmatic buying and its capabilities throughout HM.
Growing share of plan across all clients.
Developing new business opportunities within HM.
Working with the GADs, B&A team and Affiperf to control share of plan and develop Private Market Place requests and prioritize technical and platform developments.
Delivering and driving process to support Affiperf:
Ensuring that timely and accurate briefing forms are submitted with clear platform KPIs.
Ensuring timely delivery of 3PAS tags trafficked according to Affiperf specs.
Ensuring timely and accurate delivery of 3PAS reports.
Ensuring performance updates are delivered into Affiperf traders.
Training and management of Junior Programmatic Team Members:
Training junior team members to respond to standard client queries.
Training junior team members on sales strategies for new business and growing spend.
Training junior team members to create response to briefed with platform KPIs.
Responsibility for output of junior team members and ensuring they are delving into traders in a timely and accurate manor.
At least three years’ experience in a Media Agency, working directly with clients on digital display.
Excellent understanding of DSP’s, programmatic platforms and how automation can be applied to media buying.
A proven track record of growing spend on client accounts in display media.
Demonstrable history of managing multiple stakeholders and inputs.
Through knowledge of ad-server technology with a focus on Google DFA.
Ideally, trading experience in a DSP preferable, experience with MediaMath T1 or AppNexus Console is a significant benefit.
Process driven and organised.
Numerate and analytical.
A good understanding of other digital media channels.
Trading and commercial experience.
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