Havas Media
Programmatic Trader (Ad Ops)
Programmatic Buying | Chicago, United States

Position Overview:

The Programmatic Trader works within Affiperf US to actively manage client campaigns. Affiperf uses MediaMath as it’s primary buying platform; knowledge of MediaMath as well as other buying platforms is desired. Proficiency in Excel is also required. We are looking for results driven, detail and numbers oriented individual who is able to solve problems creatively. The Programmatic Buyer will report directly to the Programmatic Buying Manager.
·          Implement buys in MediaMath and other platforms
·          Execute testing strategies
·          Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion
·          Contribute to clients' business growth by identifying new opportunities and encourage planning teams to implement creative solutions
·          Maintain knowledge of media technology buying platforms and analytics tools
·          Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
·          Support and educate planning teams in identifying opportunities and delivering recommendations to clients
·          Work independently with guidance from management regarding overall goals and objectives
·          Oversee campaign analysts
Skills and Qualifications:
·          Bachelor’s degree
·          1+ years of experience from search both SEM and SEO and/or advertising network and/or direct publisher with advanced analytics and optimization capabilities
·          Hands on experience working with RTB media (DSPs, Google Display Network, Google AdX, or in-house ad-network tools) a must
·          Sound understanding of ad-server technologies i.e. Doubleclick
·          A strong customer service mentality
·          Ability to interpret campaign performance, including media, creative and landing page, while providing creative insights and solutions to meet campaign challenges