Havas Media
Analytics and Insights Director
Insight and Analytics | New York, United States

The Analytic and Insights group provides leading-edge expertise, methodology and delivery of media and marketing measures and analysis. The team is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel media plans. The Analytic and Insights group is seeking a creative, analytically driven and collaborative team member that will service a premiere agency client by bringing thought leadership and lead the analytics efforts for one of the clients’ business units. The Director will have the vision, structured thinking and business savvy to see how online data can lead to understanding audiences and how that understanding can help marketers develop high-impact, efficient branding and direct-response campaigns.

Specific responsibilities with direction from the VP, Group Director of Analytics & Insights include:
  • Provide solutions and points of view on how to solve or answer analytical and measurement challenges
  • Provide actionable, solutions-oriented metrics, insights and recommendations that lead to audience, traffic and conversion growth
  • Analyze and derive actionable insights from online and offline media data
  • Lead meetings to present analysis, insights and recommendations to clients and internal team member
  • Ensures testing is reliable, statistically significant, ongoing, and conducted rapidly
  • Manage and develop a team of analysts responsible for measuring and reporting performance
  • Ability to mentor and train across agency disciplines and levels in analytics products and approaches
  • Create thought-leadership pieces to promote Havas Media, represent the agency through speaking engagements and participation in industry groups, agency white papers, agency analytics summits, global agency and analytics team newsletters, industry publications, case studies
Desired Skills & Experience
  • 8+ years’ experience in digital analytics including online display and search advertising, or marketing consulting desired
  • Thorough understanding of online performance marketing and web based metrics include online media and website analytics
  • Deep knowledge of Ad serving platforms such as DoubleClick/DART required, Atlas, MediaMind is a plus
  • Solid knowledge of industry tools: brand measurement (e.g., Insight Express, Dynamic Logic, Vizu, Dimestore), Web analytics (e.g., Omniture SiteCatalyst, Google Analytics),
  • Experience in a disciplined test/learn environment that includes both paid media and site side activity preferred
  • Excellent team work and project management skills.
  • Excellent written and verbal communication and presentation skills.
  • Ability to present data, analyses and statistics in a simple and clear way
  • Proven ability to interact and present actionable findings to senior clients and management
  • Highly proficient in PowerPoint and Microsoft Excel
  • Hands-on experience in SAS, SPSS or comparable statistical modeling tool a plus
  • Hands-on experience with BI tools like Tableau a plus
  • Graduate degree preferred