Havas Media
Search Marketing Specialist
Search Engine Marketing | Boston, United States

  • Conducting PPC planning research using available tools
  • Developing PPC plans, recommendations and POVs in conjunction with Assistant
  • Conducting estimates, forecasts, and development of PPC campaigns
  • Oversee the issuing and updating insertion orders with Assistant
  • Quality control trafficking ad tags and creative using 3rd party ad server tools and bid managers
  • Analyzing campaign performance and recommend necessary optimizations
  • Presenting to clients, as appropriate
  • Helping train Assistant Planners
  • Resolving invoice and other related discrepancies
  • 1.5+ years of SEM related experience working in an agency environment
  • Must be experienced in on-time delivery of projects with multiple milestones
  • Experience managing multiple accounts successfully
  • Additional experience with online media is not mandatory, but desired
  • Ideal candidate will have specific expertise with performance based programs
  • Strong computer skills including advanced knowledge of Excel, and Powerpoint
  • Must have Experience managing SEM campaigns through 3rd party bid management software such as Dart/DFA, Kenshoo, Omniture, or Atlas
  • Use of online measurement tools such as Comscore, Nielsen, or Hitwise
  • Demonstrate strong customer service orientation, excellent interpersonal, organizational, communication, problem solving, and, decision-making skills
  • Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
  • College degree