About Us

SEM Portfolio Manager

Marketing | Oakland, CA

 
Us
Ask’s in-house SEM team is made up of search marketing gurus with a passion for data-driven marketing and a clear vision for how SEM can fast-track our business.
 
The Role
The SEM Portfolio Manager will manage the SEM program for one of our shopping websites. This is an exciting opportunity to manage a large keyword portfolio that generates significant revenue for the company. The position requires strong quantitative analysis skills and the ability to work with a large keyword portfolio.
 
You
  • Have an analytical mind, natural curiosity, and passion for data-driven marketing
  • Able to work independently as well as in a collaborative team setting, with strong  problem solving and time-management skills
  • Excellent written and verbal communication
  • Thrive in a fast-paced, constantly evolving, dynamic environment
 
Your Task
·         Monitor and report on portfolio performance daily
  • Continually optimize campaigns to successfully meet ROI and run-rate goals
  • Develop and implement new strategies for portfolio expansion.
  • Optimize performance through testing and analysis
  • Investigate and understand impact from systemic and seasonal factors on profit
 
Your Skills
·         Ability to perform in-depth analyses using core marketing metrics and Excel
  • Experience with pay-per-click (PPC) search engine advertising across Google, Yahoo and MSN
  • Experience working with large (>1 million) keywords preferred
  • 3-5 years of experience required, preferably in performance-based online marketing or analytics
  • Familiarity with SQL, SAS, or R is preferred
 

 
 
 
 
 
 

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