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Creative & Marketing | San Francisco, CA, United States
About Us:
This is a significant time in our company's history - and one of the most exciting times to join us! At One Kings Lane, we’re doing so much more than selling spectacular home décor, we are pioneering a new generation in commerce, building the next great lifestyle brand and rapidly scaling our revenues and employee base – with our sights set on becoming a billion dollar company. We are filled with passionate, innovative, agile and customer-focused employees – and know that continuing to bring together top talent in a collaborative environment will ensure that we achieve our vision. If this sounds like you, we invite you to apply to join the One Kings Lane family and see where we can take this company—and your career—together.
CEO Doug Mack has assembled one of the top teams in the industry made up of executives from companies like Adobe, Amazon, eBay, Intuit, Netflix, Polo/Ralph Lauren, Walmart.com, Yahoo and Zappos. One Kings Lane has the backing of the best investors in Silicon Valley, including: Kleiner Perkins Caufield & Byers (KPCB), Greylock Partners, Tiger Global Management, Institutional Venture Partners (IVP), First Round Capital and angel investors Reid Hoffman (LinkedIn)and Marissa Mayer (Yahoo).
One Kings Lane is headquartered in San Francisco with offices in New York City (Tribeca) and Beverly Hills.
The Opportunity: SEM Analyst:
As an SEM Analyst on the Internet Marketing team, you will implement and influence the design of the overall account optimization and strategy, working closely with the SEM Director.
This person will have proven superior analytical skills and a strong desire to exponentially grow the SEM channel for an industry-leading e-commerce company. One Kings Lane SEM program has the scale of a major e-commerce player, but the growth potential of a fairly recent account with new challenges introduced by the flash sale model.
The SEM Analyst function is designed to support the SEM Director and take on more responsibilities as appropriate.
Responsibilities:
- Design dashboards and scalable reporting methods on Google Adwords and Bing Ads (Yahoo & Bing) programs to allow efficient monitoring of the business, using Excel and tools like Marin Software
- Analyze performance of keyword portfolio and propose optimizations that maximize return on advertising spend
- Design and implement keyword expansion methods that allow to scale the SEM business
- Analyze adcopy tests and draw conclusions to drive the overall SEM messaging strategy
- Analyze user behavior, propose and execute landing page optimizations
- Iterate and scale on overall testing strategy
- Participate in planning and forecasting, propose new initiatives and projects to expand SEM program
Skills and Experience:
- Bachelor’s or Master’s degree in a marketing or quantitative discipline
- 2+ year of performance online marketing experience, with at least 1 year direct hands-on SEM experience
- Excellent analytical and problem solving skills
- Superior excel skills (proven experience manipulating large data files and advanced formulas), proficiency with PowerPoint and Word:
- Experience multi-tasking in fast-paced environments with changing priorities
- Excellent execution and implementation skills, proactive and detail-oriented
- Good communications skills, verbal and written
- Ability to build effective business relationships across teams (e.g. Marketing, Product, Merchandising, etc.)
*LI-OK
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