O'Reilly Media
Email Marketing Manager
Online Marketing | Sebastopol, CA, United States

The Email Marketing Manager creates, shapes, and produces engaging promotional email campaigns in support of our products, events, and initiatives at O’Reilly Media, Inc. The Email Marketing Manager will have a passion for leading and executing email campaigns. This person will create relevant and targeted campaigns to increase our reach, engagement, and conversion metrics, and will be an expert at creating and managing effective and appropriate email campaigns, result analysis, and understanding customer behaviors. The Email Marketing Manager will have keen focus on list building, conversion optimization testing, and managing retention. This position is located at our corporate headquarters office in Sebastopol, CA, and will report to the Sr. Online Manager.

ESSENTIAL FUNCTIONS:
  • Oversees all email operations
  • Develop, execute, analyze, and report on email marketing programs, including opt-in tactics
  • Work with internal resources on copy and content for messages and provide feedback on tactics for optimizing the effectiveness of emails
  • Develop a testing strategy to continually optimize email performance
  • Strategize with the Marketing Managers, Online VP, Sr. Online Manager, and divisional leads to ensure that the campaigns are consistent with company guidelines and goals
  • Transform strategic business goals into specific email campaigns based on ROI and performance metrics
  • Strong understanding of email communication strategies -- both written and visual, deliverability, and segmentation practices
  • Strong analytical and technical skills, including experience using email distribution and reporting applications
  • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
  • Explore the latest email marketing trends and practices, and use this knowledge to develop our program
  • Assists with other marketing tasks and miscellaneous projects as necessary.
KNOWLEDGE, SKILLS AND ABILITIES:
  • Extensive working knowledge of current email marketing best practices such as subject lines and layout, rules, strategies, and tools
  • Ability to work in a deadline-oriented environment with exceptionally strong attention to detail
  • Deep understanding of CAN-SPAM laws
  • Self-starter who can thrive and have fun in a start-up environment
  • Ability to analyze data and make adjustments to improve results
  • Working knowledge of HTML and CSS email creation that is responsive
  • Excellent communication skills - written, verbal, with the ability to write clear, concise, influential copy
  • Excellent organizational skills with the ability to manage multiple priorities and projects under extreme time constraints
  • Strong working knowledge of web usability and user experience concepts
  • Ability to maintain creativity, flexibility, and motivation in a team environment
  • Familiar with web analytics reporting systems such as SiteCatalyst and Google Analytics
  • Experience working with ESPs
MINIMUM QUALIFICATIONS:
  • Four year degree in Business, Marketing, or Management, or related area of study, or a combination of relevant education and experience
  • 4+ years experience in email marketing management role
  • Detail and deadline oriented, with extensive hands-on experience in email marketing
  • Working knowledge of HTML and CSS for email creation
  • Deep understanding of CAN-SPAM laws
 
 



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